Badgers Building Champions

Wisconsin Athletics has launched the “Building Champions” campaign in support of the largest capital project in UW Athletics’ history.

The “Building Champions” campaign demonstrates our commitment to competing for championships and winning on and off the field.

Build Champions Today!

Interested in supporting the Badgers, but want to learn more from a development representative? Fill out the form below and someone will be in touch soon!

Campaign progress

90% to goal

$100 million goal

$90 million raised

Testimonials

Luke Fickell

Wisconsin Badgers Head Football Coach

Chris McIntosh

Director of Athletics at Wisconsin

James White

Former Wisconsin Running Back & NFL Super Bowl Champion

Mick Byrne

Wisconsin Badgers Director of Cross Country and Track & Field

Yvette Healy

Wisconsin Badgers Head Softball Coach

Project Overview

Kellner Family Athletic Center

Learn more about our new facility

Kellner Family Athletic Center, named in honor of Ted ('69) and Mary ('68) Kellner and their family, is the largest capital project in Wisconsin Athletics' history at a $285M construction cost.
The facility includes a 120 yard indoor turf field, strength and conditioning center, 305 meter training track, student-athlete dining hall, sports medicine center, locker rooms, coaching offices and student-athlete well-being spaces.
All 23 varsity sports will utilize this new facility to train at the highest level of college athletics which will afford the Badgers the best student-athlete experience in the country as they pursue academic excellence at one of top public research institutions in the world and compete in the best athletic conference in the NCAA.
To date, $90M has been committed to the fundraising goal of $100M needed to enhance our investment in our teams and compete for championships.
The new facility increases our ability to foster the $757M economic impact that Wisconsin Athletics has on the State of Wisconsin annually.
Our student-athletes, coaches and staff are thankful to every donor who has participated in the Building Champions Campaign and are looking for more Badgers to help us close fundraising on this critically important project.

Project Timeline

January 2023

Silent phase of fundraising initiated

September 2023

Design, build companies hired (JP Cullen, Berners Schober, and HOK)

October 2023

Building Champions Campaign launched ($47 million committed)

August 2024

Demolition of the Shell

August 2025

Hit $90 million towards goal

April 2026

Demolition of the McClain Center

July 2026

Indoor practice facility complete

July 2027

Student-athlete support facility complete

The Badger Impact

Wisconsin Athletics is the focal point for over 5 million fans, nearly 500,000 alumni and over 50,000 enrolled students to engage, connect and celebrate.
The Badgers create memorable shared experiences and give people - wherever they are - a sense of belonging to something larger than themselves.
It is our responsibility as Badgers to grow, sustain, and engage the community and create a platform of school spirit and pride.
We host nearly 2 million people each year for sporting events, camps and other memorable moments.
We are an economic engine to the State of Wisconsin, generating $757 million a year for the state.
Every game at Camp Randall brings in over $19 million of economic impact to Dane County.

Learn More

A Message from the
Director of Athletics

The Kellner Family Athletic Center will be transformational for our student-athletes, coaches and our Badger community. It demonstrates the commitment we have to the student-athlete experience and to compete for championships while providing life-changing opportunities through education. Wisconsin student-athletes will reap the benefits of this state-of-the-art facility for decades to come, and I am excited to see the impact it will have on our programs!

On, Wisconsin!

Chris McIntosh

Director of Athletics at Wisconsin